Hill's Pet Nutrition × Automatica

We appreciate their approach: understated and results-driven. Today, clients often ask us to build a solution “like Hill’s.” We consider that the highest recognition of our work together.

Mobile platform for field teams

on shelves: availability, layout, prices, promos

nonproductive field-force spending

promotional effectiveness

Monitor on-shelf availability, merchandising compliance and prices; manage promotions

Manage in-clinic activities

Maintain store profiles and evaluate sales potential

Capture orders and sync with distributors’ 1C systems

Field audits and coaching

iOS/Android app + web admin portal

Route planning and monitoring; fraud prevention

Server deployment and maintenance

Data consolidation and protection

Visual dashboards

faster development

DWH costs

hours/week of routine work saved for Hill’s analysts

Outsourced data administration

Data Warehouse: data consolidation and analytics

7,000

breeders enrolled

Breeder web portal and admin dashboard

Breeders see their current discount tier

Loyalty program for breeders

The system shows what it takes to reach a higher discount

10%

increase in channel sales

23K

starter-feeding
reports

Breeders can request free starter-feeding products and report on them

game challenges played

Tips and explanations for every question

Gamified product training

Learn about Hill’s products through gameplay

Analytics by product, role, workplace and experience

Compete with other participants on product knowledge

Earn achievement badges through game mechanics

game replicated
in other countries

consultants passed a Hill’s product knowledge test

Mobile-friendly web app for employees and partners

Telegram and WhatsApp chatbot

Analytics by topic, user profile and response time

used in the current version

AI-powered partner support chatbot

The bot profiles users by role, experience and location

200K

questions answered

Automatically answers frequent questions about diet recommendations, event dates and event registration

10K

profiles registered

Complex questions are escalated to the on-duty expert and then added to the knowledge base

New! Since 2024, we have used AI to make conversations as fast and effective as possible

Igor Dobrelya

Sales grew at double-digit rates, while the channel’s share of the business increased from 1% to 12% over five years. Digitally tracking recommendations helped accelerate sales in other channels, as customers chose where to buy — from stores and clinics to online marketplaces...

Loyalty, Pet Industry Expert in Russia

Sergey Fokin

Implementing the system helped us reduce promotional spending by up to 30%, adjust campaigns quickly, and assess distribution and merchandising in real time. Automation brought our reports together and dramatically accelerated decision-making...

SFA, Sales Development Manager

Alexander Torba

After onboarding 7,000 users, we increased product recommendations and tightened controls against product diversion. The platform enabled us to profile users and their pets, automate ordering and delivery, and better understand our partners’ interests...

PlanetaHills, Candidate of Biological Sciences, Head of Veterinary Affairs, Hill's Pet Nutrition

Vitaly Andreev

We reached more than 10,000 people, including company and distributor employees, veterinary professionals, and consultants. Hill'sIQ helped participants learn about our range of diets and their nutritional properties in an engaging way. Most importantly, it improved product knowledge...

#Hill'sIQ, Deputy Head of Veterinary Affairs, Hill's Pet Nutrition

Since 2017, Automatica has helped

tackle digital transformation challenges. We take on complex projects and deliver end-to-end solutions. Our core expertise is digitizing and optimizing field-team operations.

more than 50 leading companies

Evgenii Dokuchaev

He remains actively involved in Automatica’s development, including expansion into new markets and enhancing the company’s products with AI capabilities.

Founder, Automatica Field1

Evgenii previously worked at Coca-Cola and later managed projects across EMEA and Central Asia at an international consulting firm.

In 2017, he founded Automatica, a SaaS technology company serving field teams. Its mobile solutions cover time tracking, recording and verifying results, product training, and team communications.

Automatica regularly passes rigorous IT audits for major clients, including Heineken, Unilever, and Kimberly-Clark

Python, Rust, Django, Flutter, JS, MySQL, Ubuntu, Git, Rollbar, Prometheus, Redis, Docker, OpenAI, Anthropic, MTSCloud, Vultr, Android, iOS, Firebase, 1C, Bitrix24

IT Security

Technologies We Use

We follow proven software development and operations practices

Automatica is a registered personal data operator, No. 77-19-015389

Our server infrastructure is ISO 27001 certified

Alexander Malakhov

Head of the FMCG Sales Directors Club

One of the best providers of AI, chatbot, and mobile app solutions
for FMCG sales departments.

Evgenii Dokuchaev and his team are dependable and punctual,
and they always keep their word.
Conversations with Evgenii are energizing
and bring fresh ideas.

Alexander Malakhov

Head of the FMCG Sales Directors Club

One of the best providers of AI, chatbot, and mobile app solutions for FMCG sales departments.

Evgenii Dokuchaev and his team are dependable and punctual, and they always keep their word. Conversations with Evgenii are energizing and bring fresh ideas.